Why Your Go-to-Market Systems Are Failing
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Subject determination
A syndication feed carries a story and every company it happens to name, with no way to tell which one the story is actually about. This is Decision Insights' own determination of this article's subject -- one company, resolved from the source feed's own assignment where one exists, our own analysis otherwise.
Entity resolution
A wire feed names a company as a bare string, mentioned once and never resolved to anything. This is every company and project Decision Insights identified in this article, each linked to its own record with a real address, not a name an agent has to match itself.