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When Machines Took Over the Funnel

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A green key on the record, left, is one Decision Insights added. It doesn't exist on the company's site or in a wire feed. The same key labels its row on the right, so you can match them directly. More on how DI enriches a record.

The record

This is what the machine sees: the exact JSON-LD an agent receives for this listing.

BlogPosting
{
  "@context": "https://schema.org",
  "@id": "https://deepdarkfunnel.com/when-machines-took-over-the-funnel/#blogposting",
  "@type": "BlogPosting",
  "author": {
    "@id": "https://deepdarkfunnel.com/author/matthew-palmer/#person",
    "@type": "Person",
    "name": "Matthew Palmer",
    "url": "https://deepdarkfunnel.com/author/matthew-palmer/"
  },
  "dateModified": "2026-08-19T10:18:18-06:00",
  "datePublished": "2026-02-17T12:11:00-07:00",
  "description": "Examines how machine-generated activity overtook human signals in the funnel, breaking the link between visible engagement and real buyer intent.",
  "headline": "When Machines Took Over the Funnel",
  "image": {
    "@type": "ImageObject",
    "height": 960,
    "url": "https://cdn.deepdarkfunnel.com/b2b-automation-distortion-field-b4843a94.webp",
    "width": 1919
  },
  "mainEntityOfPage": {
    "@id": "https://deepdarkfunnel.com/when-machines-took-over-the-funnel/",
    "@type": "WebPage",
    "sdDatePublished": "2026-08-19",
    "sdPublisher": {
      "@id": "https://deepdarkfunnel.com/#organization"
    }
  },
  "publisher": {
    "@id": "https://deepdarkfunnel.com/#organization"
  }
}
WebSite
{
  "@context": "https://schema.org",
  "@id": "https://deepdarkfunnel.com/#website",
  "@type": "WebSite",
  "name": "Deep Dark Funnel",
  "potentialAction": {
    "@type": "SearchAction",
    "target": {
      "@type": "EntryPoint",
      "urlTemplate": "https://deepdarkfunnel.com/search/?q={search_term_string}\u0026submit=1"
    }
  },
  "publisher": {
    "@id": "https://deepdarkfunnel.com/#organization"
  },
  "url": "https://deepdarkfunnel.com"
}
Organization
{
  "@context": "https://schema.org",
  "@id": "https://deepdarkfunnel.com/#organization",
  "@type": "Organization",
  "contactPoint": {
    "@type": "ContactPoint",
    "contactType": "customer support",
    "email": "[email protected]"
  },
  "description": "Deep Dark Funnel focuses on B2B marketing operations, attribution, and funnel analysis.",
  "legalName": "Wiretap Labs, LLC",
  "logo": {
    "@type": "ImageObject",
    "url": "https://wiretap-cdn-assets.nyc3.cdn.digitaloceanspaces.com/deep-dark-funnel/[email protected]"
  },
  "name": "Deep Dark Funnel",
  "parentOrganization": {
    "@type": "Organization",
    "name": "Wiretap Labs",
    "sameAs": [
      "https://www.linkedin.com/company/wiretap-labs",
      "https://www.crunchbase.com/organization/wiretap-labs"
    ],
    "url": "https://wiretaplabs.com"
  },
  "sameAs": [
    "https://www.linkedin.com/company/deep-dark-funnel"
  ],
  "url": "https://deepdarkfunnel.com"
}
BreadcrumbList
{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [
    {
      "@type": "ListItem",
      "item": "https://deepdarkfunnel.com",
      "name": "Deep Dark Funnel",
      "position": 1
    },
    {
      "@type": "ListItem",
      "item": "https://deepdarkfunnel.com/when-machines-took-over-the-funnel/",
      "name": "When Machines Took Over the Funnel",
      "position": 2
    }
  ]
}
Person
{
  "@context": "https://schema.org",
  "@id": "https://deepdarkfunnel.com/author/matthew-palmer/#person",
  "@type": "Person",
  "name": "Matthew Palmer",
  "url": "https://deepdarkfunnel.com/author/matthew-palmer/"
}
What we add