Persona
Human View is the term as people read it. Machine View is exactly what an AI agent receives.
This is the page you're already on. The Human View toggle above shows it in full.
A green key on the record, left, is one Decision Insights added. It doesn't exist on the company's site or in a wire feed. The same key labels its row on the right, so you can match them directly. More on how DI enriches a record.
The record
This is what the machine sees: the exact JSON-LD an agent receives for this listing.
DefinedTerm
{
"@context": "https://schema.org",
"@id": "https://deepdarkfunnel.com/term/persona/#definedterm",
"@type": "DefinedTerm",
"description": "Persona is a structured representation of a user or stakeholder archetype, derived from research data, that documents goals, behaviors and constraints for use in enterprise product, service, security and system design, enabling teams to align requirements and solutions to defined user groups.",
"inDefinedTermSet": {
"@id": "https://deepdarkfunnel.com/definitions/#termset",
"@type": "DefinedTermSet",
"url": "https://deepdarkfunnel.com/definitions/"
},
"name": "Persona",
"url": "https://deepdarkfunnel.com/term/persona/"
}
WebSite
{
"@context": "https://schema.org",
"@id": "https://deepdarkfunnel.com/#website",
"@type": "WebSite",
"name": "Deep Dark Funnel",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://deepdarkfunnel.com/search/?q={search_term_string}\u0026submit=1"
}
},
"publisher": {
"@id": "https://deepdarkfunnel.com/#organization"
},
"url": "https://deepdarkfunnel.com"
}
Organization
{
"@context": "https://schema.org",
"@id": "https://deepdarkfunnel.com/#organization",
"@type": "Organization",
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer support",
"email": "[email protected]"
},
"description": "Deep Dark Funnel focuses on B2B marketing operations, attribution, and funnel analysis.",
"legalName": "Wiretap Labs, LLC",
"logo": {
"@type": "ImageObject",
"url": "https://wiretap-cdn-assets.nyc3.cdn.digitaloceanspaces.com/deep-dark-funnel/[email protected]"
},
"name": "Deep Dark Funnel",
"parentOrganization": {
"@type": "Organization",
"name": "Wiretap Labs",
"sameAs": [
"https://www.linkedin.com/company/wiretap-labs",
"https://www.crunchbase.com/organization/wiretap-labs"
],
"url": "https://wiretaplabs.com"
},
"sameAs": [
"https://www.linkedin.com/company/deep-dark-funnel"
],
"url": "https://deepdarkfunnel.com"
}
BreadcrumbList
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://deepdarkfunnel.com",
"name": "Deep Dark Funnel",
"position": 1
},
{
"@type": "ListItem",
"item": "https://deepdarkfunnel.com/definitions/",
"name": "Glossary",
"position": 2
},
{
"@type": "ListItem",
"item": "https://deepdarkfunnel.com/term/persona/",
"name": "Persona",
"position": 3
}
]
}
CollectionPage
{
"@context": "https://schema.org",
"@id": "https://deepdarkfunnel.com/term/persona/",
"@type": "CollectionPage",
"dateModified": "2026-08-24T02:42:58Z",
"description": "Persona is a structured representation of a user or stakeholder archetype, derived from research data, that documents goals, behaviors and constraints for use in enterprise product, service, security and system design, enabling teams to align requirements and solutions to defined user groups.",
"isPartOf": {
"@id": "https://deepdarkfunnel.com/#website"
},
"mainEntity": {
"@id": "https://deepdarkfunnel.com/term/persona/#definedterm"
},
"name": "Persona",
"sdDatePublished": "2026-08-24",
"sdPublisher": {
"@id": "https://deepdarkfunnel.com/#organization"
},
"url": "https://deepdarkfunnel.com/term/persona/"
}
What we add