Definition Intent Data refers to signals - either first-party from owned properties or third-party from publisher networks and data cooperatives - used to infer buying interest and identify accounts that may be in-market for particular solutions. It emerged as a B2B marketing category in the 2010s with the promise of revealing which accounts were actively researching relevant topics. How Intent Data Works First-party intent data tracks behavior on owned properties: website visits, content

What is Intent Data most closely associated with?

Intent Data is most closely associated with Dark Funnel.

Intent Data

Last updated August 24, 2026

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The record

This is what the machine sees: the exact JSON-LD an agent receives for this listing.

DefinedTerm

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WebSite

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BreadcrumbList

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CollectionPage

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What we add

Graph

A glossary entry defines a term and stops there. It doesn't show where the term is actually being used or written about. We track and link every article that covers it.

BlogPosting What the Dark Funnel Was - And Why It's Not Enough BlogPosting Why Replacing Your Stack Doesn’t Fix the Problem

Counted facts

A dictionary definition doesn't say how often a term is actually used. This counts it across the graph -- articles that mention it, open source projects tagged with it, and the organizations tagged with it, listed here alongside the count. A term has no peer companies, and nothing here claims otherwise.

Articles mentioning this entity 2 Related terms Related terms (co-occurring topics)