Definition Drift
Human View is the term as people read it. Machine View is exactly what an AI agent receives.
This is the page you're already on. The Human View toggle above shows it in full.
A green key on the record, left, is one Decision Insights added. It doesn't exist on the company's site or in a wire feed. The same key labels its row on the right, so you can match them directly. More on how DI enriches a record.
The record
This is what the machine sees: the exact JSON-LD an agent receives for this listing.
DefinedTerm
{
"@context": "https://schema.org",
"@id": "https://deepdarkfunnel.com/term/definition-drift/#definedterm",
"@type": "DefinedTerm",
"description": "Definition drift is the gradual change of a term’s meaning or scope over time within an enterprise, creating inconsistent interpretations across systems, documents, and stakeholders. It matters because it affects data quality, governance, compliance, reporting, and architectural alignment.",
"inDefinedTermSet": {
"@id": "https://deepdarkfunnel.com/definitions/#termset",
"@type": "DefinedTermSet",
"url": "https://deepdarkfunnel.com/definitions/"
},
"name": "Definition Drift",
"url": "https://deepdarkfunnel.com/term/definition-drift/"
}
WebSite
{
"@context": "https://schema.org",
"@id": "https://deepdarkfunnel.com/#website",
"@type": "WebSite",
"name": "Deep Dark Funnel",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://deepdarkfunnel.com/search/?q={search_term_string}\u0026submit=1"
}
},
"publisher": {
"@id": "https://deepdarkfunnel.com/#organization"
},
"url": "https://deepdarkfunnel.com"
}
Organization
{
"@context": "https://schema.org",
"@id": "https://deepdarkfunnel.com/#organization",
"@type": "Organization",
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer support",
"email": "[email protected]"
},
"description": "Deep Dark Funnel focuses on B2B marketing operations, attribution, and funnel analysis.",
"legalName": "Wiretap Labs, LLC",
"logo": {
"@type": "ImageObject",
"url": "https://wiretap-cdn-assets.nyc3.cdn.digitaloceanspaces.com/deep-dark-funnel/[email protected]"
},
"name": "Deep Dark Funnel",
"parentOrganization": {
"@type": "Organization",
"name": "Wiretap Labs",
"sameAs": [
"https://www.linkedin.com/company/wiretap-labs",
"https://www.crunchbase.com/organization/wiretap-labs"
],
"url": "https://wiretaplabs.com"
},
"sameAs": [
"https://www.linkedin.com/company/deep-dark-funnel"
],
"url": "https://deepdarkfunnel.com"
}
BreadcrumbList
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://deepdarkfunnel.com",
"name": "Deep Dark Funnel",
"position": 1
},
{
"@type": "ListItem",
"item": "https://deepdarkfunnel.com/definitions/",
"name": "Glossary",
"position": 2
},
{
"@type": "ListItem",
"item": "https://deepdarkfunnel.com/term/definition-drift/",
"name": "Definition Drift",
"position": 3
}
]
}
CollectionPage
{
"@context": "https://schema.org",
"@id": "https://deepdarkfunnel.com/term/definition-drift/",
"@type": "CollectionPage",
"dateModified": "2026-08-24T02:39:39Z",
"description": "Definition drift is the gradual change of a term’s meaning or scope over time within an enterprise, creating inconsistent interpretations across systems, documents, and stakeholders. It matters because it affects data quality, governance, compliance, reporting, and architectural alignment.",
"isPartOf": {
"@id": "https://deepdarkfunnel.com/#website"
},
"mainEntity": {
"@id": "https://deepdarkfunnel.com/term/definition-drift/#definedterm"
},
"name": "Definition Drift",
"sdDatePublished": "2026-08-24",
"sdPublisher": {
"@id": "https://deepdarkfunnel.com/#organization"
},
"url": "https://deepdarkfunnel.com/term/definition-drift/"
}
What we add