Customer Data Platform
Human View is the term as people read it. Machine View is exactly what an AI agent receives.
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A green key on the record, left, is one Decision Insights added. It doesn't exist on the company's site or in a wire feed. The same key labels its row on the right, so you can match them directly. More on how DI enriches a record.
The record
This is what the machine sees: the exact JSON-LD an agent receives for this listing.
DefinedTerm
{
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"@id": "https://deepdarkfunnel.com/term/customer-data-platform/#definedterm",
"@type": "DefinedTerm",
"additionalProperty": [
{
"@type": "PropertyValue",
"name": "Related terms",
"valueReference": [
{
"@id": "https://deepdarkfunnel.com/term/customer-relationship-management/#definedterm",
"@type": "DefinedTerm",
"mainEntityOfPage": "https://deepdarkfunnel.com/term/customer-relationship-management/",
"name": "Customer Relationship Management"
},
{
"@id": "https://deepdarkfunnel.com/term/data-enrichment-platform/#definedterm",
"@type": "DefinedTerm",
"mainEntityOfPage": "https://deepdarkfunnel.com/term/data-enrichment-platform/",
"name": "Data Enrichment Platform"
},
{
"@id": "https://deepdarkfunnel.com/term/intent-data-platform/#definedterm",
"@type": "DefinedTerm",
"mainEntityOfPage": "https://deepdarkfunnel.com/term/intent-data-platform/",
"name": "Intent Data Platform"
},
{
"@id": "https://deepdarkfunnel.com/term/revenue-operations-platform/#definedterm",
"@type": "DefinedTerm",
"mainEntityOfPage": "https://deepdarkfunnel.com/term/revenue-operations-platform/",
"name": "Revenue Operations Platform"
},
{
"@id": "https://deepdarkfunnel.com/term/marketing-automation-platform/#definedterm",
"@type": "DefinedTerm",
"mainEntityOfPage": "https://deepdarkfunnel.com/term/marketing-automation-platform/",
"name": "Marketing Automation Platform"
},
{
"@id": "https://deepdarkfunnel.com/term/account-intelligence-platforms/#definedterm",
"@type": "DefinedTerm",
"mainEntityOfPage": "https://deepdarkfunnel.com/term/account-intelligence-platforms/",
"name": "Account Intelligence Platforms"
},
{
"@id": "https://deepdarkfunnel.com/term/attribution-platform/#definedterm",
"@type": "DefinedTerm",
"mainEntityOfPage": "https://deepdarkfunnel.com/term/attribution-platform/",
"name": "Attribution Platform"
},
{
"@id": "https://deepdarkfunnel.com/term/sales-engagement-platform/#definedterm",
"@type": "DefinedTerm",
"mainEntityOfPage": "https://deepdarkfunnel.com/term/sales-engagement-platform/",
"name": "Sales Engagement Platform"
}
]
}
],
"description": "Customer data platform is enterprise software that unifies and stores customer data from multiple systems into persistent profiles, enabling governed access for analytics, segmentation, and activation across marketing, sales, and service channels within an organization’s broader customer data architecture.",
"inDefinedTermSet": {
"@id": "https://deepdarkfunnel.com/definitions/#termset",
"@type": "DefinedTermSet",
"url": "https://deepdarkfunnel.com/definitions/"
},
"name": "Customer Data Platform",
"url": "https://deepdarkfunnel.com/term/customer-data-platform/"
}
WebSite
{
"@context": "https://schema.org",
"@id": "https://deepdarkfunnel.com/#website",
"@type": "WebSite",
"name": "Deep Dark Funnel",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://deepdarkfunnel.com/search/?q={search_term_string}\u0026submit=1"
}
},
"publisher": {
"@id": "https://deepdarkfunnel.com/#organization"
},
"url": "https://deepdarkfunnel.com"
}
Organization
{
"@context": "https://schema.org",
"@id": "https://deepdarkfunnel.com/#organization",
"@type": "Organization",
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer support",
"email": "[email protected]"
},
"description": "Deep Dark Funnel focuses on B2B marketing operations, attribution, and funnel analysis.",
"legalName": "Wiretap Labs, LLC",
"logo": {
"@type": "ImageObject",
"url": "https://wiretap-cdn-assets.nyc3.cdn.digitaloceanspaces.com/deep-dark-funnel/[email protected]"
},
"name": "Deep Dark Funnel",
"parentOrganization": {
"@type": "Organization",
"name": "Wiretap Labs",
"sameAs": [
"https://www.linkedin.com/company/wiretap-labs",
"https://www.crunchbase.com/organization/wiretap-labs"
],
"url": "https://wiretaplabs.com"
},
"sameAs": [
"https://www.linkedin.com/company/deep-dark-funnel"
],
"url": "https://deepdarkfunnel.com"
}
BreadcrumbList
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://deepdarkfunnel.com",
"name": "Deep Dark Funnel",
"position": 1
},
{
"@type": "ListItem",
"item": "https://deepdarkfunnel.com/definitions/",
"name": "Glossary",
"position": 2
},
{
"@type": "ListItem",
"item": "https://deepdarkfunnel.com/term/customer-data-platform/",
"name": "Customer Data Platform",
"position": 3
}
]
}
CollectionPage
{
"@context": "https://schema.org",
"@id": "https://deepdarkfunnel.com/term/customer-data-platform/",
"@type": "CollectionPage",
"dateModified": "2026-08-24T01:18:39Z",
"description": "Customer data platform is enterprise software that unifies and stores customer data from multiple systems into persistent profiles, enabling governed access for analytics, segmentation, and activation across marketing, sales, and service channels within an organization’s broader customer data architecture.",
"isPartOf": {
"@id": "https://deepdarkfunnel.com/#website"
},
"mainEntity": {
"@id": "https://deepdarkfunnel.com/term/customer-data-platform/#definedterm"
},
"name": "Customer Data Platform",
"sdDatePublished": "2026-08-24",
"sdPublisher": {
"@id": "https://deepdarkfunnel.com/#organization"
},
"url": "https://deepdarkfunnel.com/term/customer-data-platform/"
}
What we add
Counted facts
A dictionary definition doesn't say how often a term is actually used. This counts it across the graph -- articles that mention it, open source projects tagged with it, and the organizations tagged with it, listed here alongside the count. A term has no peer companies, and nothing here claims otherwise.
Related terms