Definitions: A

5 results

• Account-Based Marketing (ABM)

  Account-based marketing is a business-to-business strategy that focuses marketing and sales resources on defined customer or prospect accounts using coordinated, account-level data, targeting, and measurement, which matters to enterprises that sell through complex buying groups and longer sales cycles.

• Account-Based Marketing (ABM) Platforms

  Account-based marketing platforms are integrated software systems that enable enterprises to plan, execute, and measure account-based marketing programs, aligning marketing and sales teams around named accounts through shared data, orchestration workflows, and account-level analytics and reporting for revenue-focused go-to-market initiatives.

• Account Intelligence Platforms

  Account intelligence platforms are software systems that aggregate and analyze account-level data from internal and external sources to create unified profiles that support account-based marketing, sales prioritization, and revenue operations in complex enterprise go-to-market environments.

• Activities

  Activities are discrete units of work or behavior recorded or executed in information systems and business processes. The concept matters in enterprises because it underpins logging, workflow orchestration, observability, audit, compliance, and security monitoring across applications and platforms.

• Attribution Platform

  Attribution platform is a software system that collects and analyzes cross-channel interaction data to assign measurable credit for outcomes, such as conversions or revenue, to marketing and customer touchpoints, supporting budget allocation, performance reporting, and governance in enterprise environments.